Let’s discuss the social media darling you’ve probably heard a lot about lately: Pinterest.  Though female consumers have led the way to this site becoming incredibly powerful, it won’t be long until corporate brands start making an impact on this site.  Businesses with strong visual elements are already doing well on Pinterest.  Watch this video by Magnet Media to learn some basic tips for how your business can use Pinterest effectively:

What if your business is not inheritably visual?  You can still think of other ways to include visuals in your marketing materials.  Some key places include…

• Your blog
• Your website
• Your landing pages
• Your collateral

When I first asked writers on the Journyx blog to include a picture with every single blog post (or some other media element), I was met with resistance.  But with sites like Pinterest demanding brands show their ideas in a visual way, my instincts to make the Journyx blog more multi-media driven were right.  Think back to when YouTube first came onto the web.  At first, it was just a place for young people to film their lives and entertain each other.  But now YouTube is the go-to location for online video content for all types of brands and businesses.

How can you present your business in a more visual way?  Is your brand already on Pinterest? We are!

President’s Day is this Monday, as you probably know. Maybe you have the day off of work to commemorate the holiday.  What has tech-savvy President Obama been up to lately besides hosting a very well received Google+ Hangout?  He’s also been using the popular Square device for his campaign, allowing for mobile payments for fundraising, representing yet another way he has used new technology in his campaigns.  Check out this video from the Mashable team:

Are you a small business that receives payment on-site?  If so, you may want to consider giving your mobile sales team Square card readers.  Square allows businesses to accept credit card payments via customers’ iPads, Androids or iPhones.  Also, Square is cost-effective -- it only charges 2.75% per swipe.  And even better, the app and the card reader are free.

Have you used Square or had your card swiped through a Square reader?