Catching the Wild Customer: Understanding the Buying Process
You think you have a sale. Then, poof, they're gone. If you have elusive, evasive, or frustrating sales experiences, you could have the wrong customer, wrong inducements or perhaps you're just not allowing them to go through their "buying continuum". The measures needed to be taken are similar to your sales process, but be wary- they are some major differences. Learn more about the customer's buying process and see how to incorporate it into your sales process for better results.
The webinar is one hour long.
Presenter: Jan Triplett, Ph.D. CEO, Business Success Center (BSC)
Host: Christa Freeland, Marketing Coordinator, Journyx Inc.
The Business Success Center (BSC) provides strategy to growing and under-achieving businesses. The federal Small Business Administration (SBA) honored her as Austin and Texas’ Small Business Advocate for her work on behalf of small businesses and selected the BSC as one of three five-star national programs. She has been profiled in the Austin Business Journal and Austin Woman. She is the author of A Networkers Guide to Success and co-author of Thinking Big, Staying Small, published by IABC. She has just released, Easy to Be Green, an eBook which she also co-authored. She is a guest blogger for the Business Bank of Texas and maintains her own blog at http://ownersview.com. She started and hosts “Bloggers United” for writers and the BSC Business-to-Business Meetup.
