Catching the Wild Stakeholder
Date:
Thursday, January 17, 2013 - 02:00pm to 03:00pm CST
If you're trying to sell to internal (within your organization) or external stakeholders (paying customers, government, influencers, etc.), they can vanish just when you thought they would be supportive and say "Yes". This happens even if they've "bought" before. It might seem like a mystery or like there's little you can do to know it's happening or prevent it.
Start with understanding their "Buying Continuum™". Just as you have a stakeholder agreement or customer sales process, every one of them is a "buyer" with their own "buying" process. Learn how to use it to your advantage to capture more of those "wild" stakeholders who could be getting away.
We'll also discuss how to recognize the "Platinum Profile Stakeholders™" that you really can't afford to lose. Bring examples to discuss. Walk away with actions to take.
Presenter: Jan Triplett, Ph.D. CEO, Business Success Center (BSC)
Host: Christa Freeland, Marketing Specialist, Journyx
The Business Success Center (BSC) provides strategy to growing and under-achieving businesses. To learn more about Jan and BSC, please visit their website.
To find out more about the Journyx Timesheet solution, visit our website.
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