Journyx is looking to fill a key position in our marketing department. The position will focus on implementation and oversight of direct marketing programs designed to generate the profitable acquisition of new customers as well as new revenue from existing customers.

The right person for this position will be enthusiastic, with a can-do attitude and the ability to conduct analyses that will incorporate the needs and viewpoint of the customer.

Candidate Requirements

Candidates for this position must meet the following minimum requirements.

• 5 years relevant work experience in direct mail for customer acquisition
• Strong writing/editing skills
• Proficiency with Excel, Word, PowerPoint
• Familiarity with Salesforce.com appreciated.
• Knowledge of budgeting, financial analysis, decision analysis, competitive analysis, market scans and market research techniques
• Minimum Education:
  • BA in Marketing, Advertising or related field
  • MBA in Marketing appreciated

Job Responsibilities

This position is comprised of the following duties.

Campaign Development:

• Assist in prospect segmentation
• Manage the maintenance of our customer database
• List rental and merge/purge
• Forecasting and performance goals formulation
• Advise on creative / offer development

Project Management:

• Prioritize and manage multiple projects simultaneously
• Design and implement direct marketing programs
• Develop creative solutions to problems

Campaign Execution:

• Lead cross-functional project team comprised of:
  • sales
  • IT
  • marketing
  • partners
• Deliver campaigns as planned, including:
  • quality control
  • administrative processes and production
  • maintenance and communication of project schedules
• Manage relevant vendor relations and review all invoices
• Deliver solid leads-producing results on tight timeframes

Campaign Performance Management:

• Track program performance
• Measure results against goals
• Analyze and report on all campaign results, including:
  • response
  • relative test indices
  • P/L
• Identify gaps in performance needing improvement
• Communicate analysis across the organization

Applying For This Position

To apply for this position, please email your resumé in RTF format to hiring@journyx.com and be sure to reference the position's title in your subject line. We will contact the suitable applicants immediately. No phone calls, please.

Final Notes

Journyx an equal opportunity employer. No third parties, agencies or subcontractors please. Local candidates will be given preference.